Beau Visage: a unique skin imaging system that allows you to look 2mm below the surface of the skin and understand why you look the way you do. The patented siascopy technology assesses the distribution of blood, melanin, and sun damage in your face to calculate your skin age.

Brief: to create a Beau Visage ‘epidemic’ amongst the trade and consumer press.

Results: we hosted a launch event in London which was attended by key consumer and trade titles including Easy Living, Elle, Condé Nast Traveller, the Daily Mirror and ECM magazine. Key coverage includes a three page feature in New! Magazine in which we scanned the skin of five celebrities including GMTV presenter Kate Garraway and Jodie Marsh, a three page feature in Look magazine and a double page spread in the Daily Mirror. In the first six months of the campaign we scored a raft of high profile TV coverage including a 5 minute slot on LK Today and participation in Gok Wan’s ‘Miss Naked Beauty’ show.