Melanie Porter: after 10 years working as a knitwear designer for international fashion brands including Burberry, Melanie has turned her expertise to the creation of bespoke chairs which she sources from auctions and markets across the UK. Melanie undertakes the entire process herself and everything, from the restoration and upholstering to the crocheted buttons, is done by hand.

Brief: to launch Mel's chairs to the top end national and consumer press and secure ongoing coverage with the emphasis on the handcraft skill integral to each piece.

Results: extensive product placement and profile features across the target press list including The Times' Luxx supplement, recommendation as a brand to watch in the 'Radar' section of the Times Magazine, a personal profile of Melanie in the 'My Space' section of the Sunday Telegraph, a brand profile in The Guardian Weekend supplement and additional coverage in titles including Elle Decoration, Esquire, Fabric, the Daily Mail and a review by Lucia van der Post within the FT's 'How to Spend It' e-zine.