Mischa Barton: drawing on her celebrity lifestyle and love of vintage chic Hollywood actress and style icon Mischa Barton designed a handbag collection.

Brief: to launch the collection to press with a particular emphasis on the broadsheet and high end glossy titles.

Results: an exclusive press launch at the Sanderson hotel in London attended by more than 30 journalists from a range of media including The Telegraph, Easy Living, Marie Claire, Cosmopolitan, Sunday Times Style, Endemol (TV production company) and Radio One. The press day generated a full page interview with Mischa in The Telegraph, features in The Guardian, Hello, Heat, the London Paper, a six page feature in ASOS magazine with front cover shoot, an interview on Radio One and Mischa’s participation in ‘Gok’s Fashion Fix’ for
Channel 4.