Services
Events
From a new brand launch to a seasonal press briefing we can create an impressive, effective event that results in glowing press feedback and coverage. We are experts at executing high impact press days and regularly welcome the top end titles to our events. We consider ourselves part of your team and are as happy consulting on an event as we are owning it.
Product/Service Placement
At Laurus PR we consider high volume, quality press coverage the backbone of any strategic campaign. We work with a broad section of press from the national titles to the high end glossies, wedding, men’s, health & fitness press and more. We have also developed specialist contacts in key sales driving areas such as travel, business and regional titles including those in London, Ireland, Scotland and Wales. In addition we work closely with TV and Radio within both the terrestrial and digital arenas and meet regularly with key production companies to discuss programme formats at their conception. We consider digital PR an integral part of any campaign and boast a wide network of online press contacts.
Features/Personal Profiling
In terms of brand profiling nothing beats a well placed feature or profile to generate awareness and we regularly work with our clients to devise creative campaigns to communicate their brand’s message. At Laurus we have successfully placed client case studies across double page spreads in the national titles, positioned clients as expert commentators on topical news stories, won regular columns and TV slots for some and seen others serve as judges for industry and consumer awards.
Celebrity Endorsement
If you don’t have thousands of pounds to sign a celebrity face then you need Laurus PR. We have responded to increasing client requests to devise ways of approaching celebrities to trial products and services without a budget! Consequently we have built a bulging book of celebrity contacts and now work regularly with press worthy names in a variety of ways from seeding products to partnering celebrities and publications to secure features. It also helps that we have an ‘inside man’ - one of our team members used to work at Celebrities Worldwide!
Brand Partnerships
In addition to all the PR we do for clients we are keen to facilitate mutually beneficial opportunities and have, on a number of occasions, introduced clients to each other to generate press or simply enable our client’s business objectives. Beyond our own inner circle we are proactive at approaching any brand that can benefit our clients and regularly negotiate competitions, promotions and reader offers.
Design/Photography
We are affiliated with leading lifestyle photographer Nina Duncan who specialises in personality and brand shoots and can offer a full range of photographic services. For all our creative design needs we are affiliated with leading Hoxton based designers (and creators of our fabulous website!) Sticky Creation. Sticky can create anything from press releases and look books to campaign microsites. We project manage all initiatives and are able to pass on favourable rates to our clients.